THEORIES - BOOK 1
When we set out to create a Moleskin-like journal for Game Theory's Back-to-School campaign, I wanted to fill the first few pages with sketches as a fist-bump to some of MatPat's popular GT episodes. The Lost Pages campaign born.
These first sketches were actually created to kick off a digital treasure hunt. Hidden in the eyes of the characters are small letters that when pieced together form a URL. The URL contained a cryptic video that when decoded lead you to another webpage where the first 100 players to discover it won a special prize. This was our first user experience that would later become the 7 Gates Game Theory ARG.
Journal sketches by Juan Rodriguez.
Final linework by Brent Whittington
Final linework by Brent Whittington
![](https://cdn.myportfolio.com/a1b6fb49-9348-410c-abab-39e995383269/85ea44e8-58cb-4e89-8050-a9ec873741c1_rw_1920.png?h=89b7c16fb4bac2964e1acaf38ff94253)
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STEP 1
Each page starts with a rough sketch based on the Game Theory episode.
![](https://cdn.myportfolio.com/a1b6fb49-9348-410c-abab-39e995383269/9fcb48ec-3da9-428a-bfe4-e881ea00336d_rw_1920.jpg?h=585fdead4e11eb913117baf7a084acfb)
STEP 2
The sketch is sent to Brent Whittington to create clean illustrations organized into separate layers.
![](https://cdn.myportfolio.com/a1b6fb49-9348-410c-abab-39e995383269/387eeee2-08f8-46d3-8967-e487803e1dd1_rw_1920.png?h=c9d8c20b91891675166a228263566de5)
STEP 3
We changed the title of the page and I wrote the final copy. Afterwards I illustrated the final eye-clues.
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