THEORIES - BOOK 1
When we set out to create a Moleskin-like journal for Game Theory's Back-to-School campaign, I wanted to fill the first few pages with sketches as a fist-bump to some of MatPat's popular GT episodes. The Lost Pages campaign born.
These first sketches were actually created to kick off a digital treasure hunt. Hidden in the eyes of the characters are small letters that when pieced together form a URL. The URL contained a cryptic video that when decoded lead you to another webpage where the first 100 players to discover it won a special prize. This was our first user experience that would later become the 7 Gates Game Theory ARG.